Group Head of Marketing

This senior leadership role is responsible for modernising and reshaping the marketing function into a commercially focused, insight-led, and performance-driven team. The Group Head of Marketing will lead the shift from activity-based marketing to outcome-focused delivery, ensuring measurable contributions to growth, profitability, and customer lifetime value.A key part of the role is to develop and embed a clear, differentiated value proposition across multiple brands or divisions, strengthening acquisition, retention, and customer loyalty.The successful Group Head of Marketing, based in London, will also drive simplification, governance, and digital maturity while improving alignment across business functions.This will be a hybrid role (4x days in the office) in London and background/knowledge of the construction industry is desirable. Group Head of Marketing Key Responsibilities: Strategic ResetDevelop a group-wide marketing strategy aligned with commercial and customer priorities.Define key customer segments, value drivers, and differentiated propositions.Streamline campaigns and align divisional activity to a unified marketing calendar.Remove low-value activities and focus on high-impact initiatives.Commercial AccountabilityIntroduce clear ROI and performance measurement frameworks.Implement dashboards to track marketing impact against revenue, margin, and retention.Embed an outcome-based, customer-value-driven culture across the marketing function.Customer Proposition ..... full job details .....