Group Head of Marketing

Group Head of Marketing - Rotherham - Competitive Salary DOE We are seeking a commercially driven, hands-on Group Head of Marketing to lead and deliver our marketing strategy across a growing, market-leading business within the fenestration and home improvement sector. This is a senior leadership role with full ownership of marketing strategy and execution. You will drive measurable growth through digital performance, lead generation, brand positioning and ROI-focused campaign delivery, while mentoring and developing a small marketing team. You will work closely with the Managing Director and senior leadership team to ensure marketing activity directly supports sales performance, pipeline growth and long-term business objectives.Benefits:Career development opportunitiesNest pensionDiscounted WestfieldStaff discountsResponsibilities will include:Develop and implement a data-driven marketing strategy aligned to commercial objectivesLead and optimise all digital channels including website, SEO, PPC, paid social, organic social, email and content marketingDrive high-quality lead generation and conversion rate optimisation across digital touchpointsManage marketing budgets, allocating spend based on ROI and performance insightsDefine and track KPIs including lead volume, acquisition cost, quote generation and campaign ROIOversee CRM, marketing automation and analytics platforms for accurate reportingLead brand positioning, PR, exhibitions and external communications Create and ..... full job details .....