Group Digital Marketing Manager

Group Digital Marketing Manager - Fashion & Lifestyle Brand

Are you passionate about digital marketing and fashion? Do you thrive in a fast-paced environment where creativity and collaboration are key? We''re on the lookout for a Group Digital Marketing Manager to join this team and drive the growth of this iconic fashion brand.

What You''ll Do:

- Develop and deliver a comprehensive digital marketing strategy for two renowned lifestyle brands.

- Work closely with the Ecommerce and Trading teams to drive customer acquisition, conversion, and retention across search, social media, affiliates, and email marketing.

- Take ownership of traffic performance and hit site traffic targets on a weekly, monthly, and annual basis.

- Lead and inspire the Digital Marketing Assistant & Junior Social Media Manager, keeping up with the latest trends and technologies in digital marketing.

- Manage budgets and allocate spend efficiently to maximise returns across channels.

- Communicate campaign performance against KPIs, identifying growth opportunities and recommending improvements.

- Drive customer engagement through optimised social channels, affiliate partnerships, display ads, and email database growth.

- Manage relationships with third-party partners to ensure maximum exposure during key events.

- Oversee the digital marketing calendar and align it with business objectives and market opportunities.

What You''ll Bring:

- A minimum of 3 years'' experience in performance marketing, with hands-on expertise in Meta, TikTok, and Google platforms.

- Proven track record of using analytics and data-driven insights to guide decision-making and optimise campaigns.

- Strong commercial acumen and an ability to propose KPIs that align with growth objectives.

- Excellent communication skills - you''re confident expressing ideas clearly and effectively to a range of stakeholders.

- A can-do attitude and a proactive approach to managing multiple projects and deadlines.

- Experience in managing and motivating a team, ensuring everyone reaches their full potential.

Why Join This Brand?

This is your chance to work with a much-loved UK Fashion Brand. You''ll have the freedom to innovate, take ownership of your strategies, and work with a collaborative team that celebrates success together. Plus, you''ll be at the heart of shaping a digital presence that reaches millions!

Salary: -50-60k + Great Benefits & Hybrid Working

If you''re looking for a new challenge in digital marketing and have a passion for fashion, apply today and help us create unforgettable brand experiences online.

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