Group Design & Brand Manager

About the role

We are looking for a Group Design & Brand Manager.This is a senior, strategic leadership role. If you are an ambitious creative—perhaps currently operating in a fast-paced agency environment—who is ready to transition in-house and act as the absolute commercial guardian of a premium corporate identity, we want you to lead our visual evolution.The Challenge & The Opportunity:Reporting directly to the Head of Marketing, you will own the overarching visual identity across our entire group: Kingsley Healthcare (40+ residential homes), Kingsley Homecare, and Kingsley Philanthropy.

• Total Brand Ownership: You won''t wait for instructions. You will proactively audit our output, architect a top-tier corporate document strategy, and elevate our brand identity to the next level.
• Premium Visual Storytelling: You will act as the creative powerhouse for our wider marketing team. You will produce, shoot, and edit high-end promotional video, design high-converting advertising campaigns, and supply our Social Media team with highly optimised assets. (Note: You create the magic; our social team handles the publishing and analytics).
• Commercial Print & Production: You will take total ownership of our physical marketing collateral. You will ruthlessly negotiate with external print suppliers and media buyers to drive maximum ROI and efficiency across the group.
• Global Leadership: You will manage, mentor, and optimise the workflow of our fully offshore design production team (comprising a Senior Graphic Designer and a Graphic Designer based entirely in our Sri Lankan operational hub). One of your first strategic tasks will be helping to recruit and onboard a new designer to complete your offshore engine!

Reports to: Head of Marketing

Key duties and responsibilitiesWho You Are:

• The In-House Transitioner: You have the rigorous multi-account discipline of an agency professional, but you are ready to dedicate your talents to a single, rapidly growing, purpose-driven business.
• A Remote Leader: You possess the communication skills and workflow mastery required to lead a transnational, offshore execution team. You know how to write an airtight design brief.
• The Complete Creative: You have expert-level mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop) alongside extensive video editing and motion graphics capability (Premiere Pro, After Effects).
• A Commercial Leader: You understand that beautiful design is useless if it doesn''t drive commercial goals (occupancy, recruitment, brand equity) or save the business money (supplier negotiation).
• An Empathetic Communicator: You possess the emotional intelligence to visually market highly sensitive adult social care and dementia services with profound dignity and regulatory (CQC) compliance.

What will you gain?

The Kingsley Package:

• £36,500.00 Base Salary
• 10% Performance-Related Pay (PRP) Bonus tied directly to your commercial and delivery results.
• Hybrid Working: 3 days working remotely with total autonomy; 2 days a week collaborating in our vibrant Lowestoft Head Office.
• We are a proud Real Living Wage employer, hold a sector-leading 4.7/5 rating on Glassdoor, and were officially ranked Number 1 in the UK for work wellbeing in Indeed''s Better Work Awards.

Supplementary informationHow to Apply (Strict Requirement):We are hiring a visual leader, which means we need to see your work. To apply, you must submit your CV alongside a Link to your Digital Portfolio. We need to see your corporate branding work, your video/multimedia capabilities, and high-end print collateral.(Applications without a portfolio link will be automatically rejected).

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