Group CRM Lead

Group CRM Lead £55,000 plus bonus (Negotiable for a the right person) Office located in London Hybrid working available when required 40 Hour working week Our client, a fast paced and high growth company, is the UK s leading Hospitality and Leisure Group. Having a presence of award winning venues across the UK, this high performing company invest heavily in their marketing strategy and now need a top performer and CRM Database expert who can unlock the full potential of their first-party data and build a CRM function that sets a new standard in the industry. This role is pivotal in the next phase of the company s growth. Success in this role means creating scalable, automated, personalised experiences that add real value to their customers - and turning the CRM into one of their highest-performing marketing channels. Duties and Responsibilities: Work directly with the Head of Marketing and Digital to develop and implement the group-wide CRM strategy across all lifecycle stages including acquisition, nurture, conversion, post conversion, loyalty and reactivation. Audit current BAU campaigns and implement a delivery plan that improves quality, performance insights and establishes clear benchmarks. Design and deploy automated journeys for key customer triggers and lifecycle moments such as birthdays, lapsed visits and post-visit communications, prioritising those with the greatest commercial impact. Define and report on CRM KPIs including open rate, click through, ..... full job details .....