Google Tag Manager (GTM) Specialist

Manchester, United Kingdom - £325/day - Inside IR35 ContractReference: JS Industry: IT andamp; Telecommunications Contact: Recruitment Team About Scrumconnect Consulting Scrumconnect Consulting is a multi-award-winning consultancy (UKIT awards including Best Public Sector IT Project, Digital Transformation Project of the Year, and a Special Award for Organisational Excellence). Our work impacts 40M+ UK citizens across departments including DWP, MoJ, and HM Passport Office. Role Summary We''re seeking a Google Tag Manager (GTM) Specialist to support the Digital Workplace Function, partnering with the Email and Microsoft Office product teams within Collaboration andamp; Communication Services (Candamp;CS). You''ll own event tracking strategy, tagging, and data-layer quality to power reliable analytics and performance insights for internal digital services. You''ll collaborate with a Senior Performance Analyst and a multidisciplinary team. What you''ll do Own GTM implementation (web/app): plan, configure, and maintain tags, triggers, variables, and templates for robust, low-latency tracking. Data layer andamp; taxonomy: define/extend a scalable event schema and data-layer spec; document naming conventions and governance. Consent andamp; privacy: implement Consent Mode v2, CMP integrations, and tagging that respects privacy, security, and accessibility standards. Server Side tagging (sGTM): design and/or maintain Server Side containers to improve data quality and control. ..... full job details .....