Global Senior Social & Digital Insights Manager

Global Senior Social and Digital Insights ManagerRef #: W166163

Department: Data Analytics

City: London

State/Province: London

Location: United Kingdom

Company DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\''s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\''s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\''s most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education and Communication, Employee Groups and Celebration.

Position OverviewWe are looking for a strategic and proactively Social and Digital Insights Senior Manager to help develop and execute social media and digital analytics to keep us abreast of social conversations and identify opportunities for social and digital strategy optimization. This individual will play a pivotal role of data analysis to identify social trends and opportunities to improve our social media strategies and assets in real time and for future campaigns. The individual will also be responsible to monitoring and tracking social conversations. This person will have a strong understanding of content trends, platforms and audience segments. They should have a curious intellect, strong attention to detail and be passionate about data.

This role needs to combine cultural intelligence with social-first thinking to help our brand remain resonant with consumers, armed with the right insights to infiltrate culture and build the right social media strategy and assets in a forever changing world.

Key responsibilities

Strategic understanding of key cultural shifts and trends impacting RL

Stay abreast of key cultural shifts and fashion trends, leveraging social, digital and print to pre-empt potential shifts in trends that could impact RL or be opportunities for RL to partake in

Provide real-time insights on emerging trends relating to our categories, consumers, competitors or brand

Deliver monthly updates on key social and digital conversations globally and in key regions (US, Europe, China, Japan, South Korea), with broader strategic implications and opportunities for RL

Deliver ad hoc deeper dive analysis leveraging all social and digital tools available

Drive recommendation and application of potential new tools and platforms

Social media performance analysis

Undertake timely qualitative and quantitative analyses of global social media campaigns across platforms to understand successes and areas of optimization in terms of audience targeting, creative, format, or platform

Establish data-driven approach to inform and contribute to the overall social strategy to increase follower growth, engagement and additional core KPIs

Analyze overarching plans and data sets across owned, paid and earned media

Oversee implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate

Stay abreast of and measure most relevant KPIs in an algorithmic world (e.g. moving beyond traditional metrics to engagement quality metrics)

Stay up-to-date with emerging social media trends and technologies to evolve strategies and react in real time to ensure social media is relevant and engaging

Build strong relationships with the global and regional social media teams

Manage our global social listening agencies to ensure optimal reporting and deal with any platform, stakeholder or reporting problems

Support and coordinate with all regional CMI teams to ensure regional insights are integrating in global reports

Experience, Skills and Knowledge

Long-term expertise in social listening and digital analytics, with proven ability to impact social strategy

Strong knowledge of social media vendors ranging from listening, trend spotting and audience research

Great expertise with social media measurement tools and platforms, ideally including APAC platforms

Preferred: experience in pulling insights from multiple regions, including APAC

Exceptional organizational and time management skills

Strong attention to detail and the ability to build productive relationships with key partners

Digital curiosity and passion to learn new, rapidly evolving platforms and stay abreast of trends

Demonstrate critical thinking skills to think, plan and execute resourcefully across multiple tasks

Team-player; ability to work with all business divisions in a proactive manner while driving results

Adapts easily to changing situations and demonstrates flexibility in juggling priorities

Demonstrates strong ability to understand and adapt to significant shifts impacting social media (e.g. algorithms reshaping social media ..... full job details .....