Global Head of Marketing - Data Driven (Ref: e5-4e)

Overview

Referment

is working with a fast-moving FinTech scale-up that helps financial institutions – including banks, hedge funds, brokers, investment firms, and asset managers meet their global regulatory obligations.They are looking for a

Global Head of Marketing

to take ownership of the company’s global marketing strategy, build a high-performing team, and transform the marketing function into a demand engine that drives measurable ROI and scales into 2026 and beyond. This is a fantastic opportunity for a visionary marketing leader who thrives at the intersection of creativity, data, and leadership. You’ll partner cross-functionally with product, sales, and customer success to align marketing with growth objectives, leveraging advanced analytics, AI-driven tools, and market intelligence to position the business as a trusted partner to the world’s leading financial institutions.

Responsibilities

Strategy and Ownership:

Define and deliver a global marketing strategy aligned with revenue goals, ensuring pipeline growth and measurable ROI.

Demand Generation and ABM:

Design and execute targeted account-based marketing campaigns and lead lifecycle programs in collaboration with sales.

Product Marketing and Intelligence:

Develop compelling product messaging, competitive positioning, and go-to-market strategies for new launches.

Operations and Martech:

Drive adoption of leading marketing technologies and continuously optimise for efficiency and impact.

Content, Website and SEO/SEM:

Create differentiated, research-backed content and optimise digital channels for lead generation.

Leadership and Culture:

Build, scale, and motivate a high-performing UK/US marketing team with a strong focus on culture and ROI.

Key Skills and Experience

Proven track record of building data-driven marketing strategies that deliver measurable ROI.

Experience in B2B financial services marketing, ideally within RegTech, FinTech, or SaaS.

Strong experience with marketing analytics platforms (e.g., HubSpot) and growth experimentation at scale.

Familiarity with AI-driven marketing tools and personalisation technologies.

Strong leadership, team management, and cross-functional collaboration skills across international markets.

Knowledge of capital markets and regulatory environments is highly desirable.

Interview Process

Introductory call with HR

First-stage interview with the CRO

Meet-and-greet with the marketing team

Final interview with the CEO and leadership team

Why Apply?This is a rare opportunity to shape and lead the marketing function of a high-growth RegTech business, working closely with senior leadership to drive brand positioning, customer acquisition, and long-term growth.

Location and Seniority

Seniority level:

Director

Employment type:

Full-time

Job function:

Marketing and Business Development

Industries:

Financial Services, Advertising Services, and IT Services and IT Consulting

London and other UK locations considered. This role is based in the UK with potential cross-border ..... full job details .....