Global Head of Enterprise Demand Generation

The Demand Generation team has the potential to be a key growth driver at Miro. Today, its scope and impact are evolving, with a growing focus on building scalable programs across the full customer journey – from new logo acquisition to expansion within existing accounts and segments. We are investing in leadership, structure, and strategic clarity to take this function to the next level and unlock its full impact on pipeline and revenue generation.Partnering closely with sales, product marketing, marketing operations, and analytics, the team is responsible for defining and delivering integrated campaigns that create and capture demand – converting it into qualified pipeline and revenue.About the Role

As Head of Demand Generation, you will be a key stakeholder in driving Miro’s global pipeline generation strategy and execution. You will define the vision, scope, and structure of the function, and lead a team focused on delivering scalable, measurable growth across both net-new and expansion audiences, in close partnership with GTM teams.You will oversee core demand programs including LinkedIn campaigns, content syndication, and ABM execution. You’ll collaborate closely with Sales to improve outbound effectiveness, and work alongside marketing and sales operations to ensure targeting, lead scoring, and funnel mechanics are optimized for conversion and scale.This is a senior, cross-functional leadership role that combines data-driven strategy, operational rigor, and hands-on execution. Your work will directly impact pipeline creation, sales productivity, and Miro’s revenue growth.What you’ll do

Define and lead Miro’s global demand generation strategy across new logo and expansion audiencesBuild and manage a high-performing team and agency partners across campaign execution, ABM, and content syndicationOwn strategy and execution for LinkedIn campaigns, ABM programs, and targeted syndicationCollaborate with Sales to enhance outbound strategy, messaging, and follow-up flowsPartner with performance marketing, lifecycle, and content to align programs and drive pipeline growthImprove MQL/PQL scoring frameworks and qualification models in collaboration with Sales and AnalyticsEstablish integrated funnel reporting and diagnostics to guide investment and improve conversionGuide content and creative efforts in partnership with brand and creative strategy teamsDefine and monitor KPIs across pipeline generation and funnel health, with a focus on scalability and revenue impactWhat you’ll need

8+ years of experience in demand generation or integrated campaigns, with 3+ years in a leadership roleProven success in driving pipeline and revenue growth in SaaS, ideally in both PLG and sales-assisted environmentsDeep experience in LinkedIn campaign strategy, ABM execution, and partner-led demand programsStrong understanding of lead lifecycle, scoring models, and funnel optimizationExperience managing teams and agencies to execute integrated, data-driven campaignsExcellent cross-functional collaboration skills - particularly with Sales, Product Marketing, and AnalyticsStrategic thinker with a test-and-learn mindset and strong executional disciplineFluent in marketing and sales tech stacks (e.g. Marketo, Salesforce, attribution platforms, intent data tools)What’s in it for you

Competitive equity packageHealth insurance for you and your familyLunch, snacks and drinks provided in the officeWellbeing benefit and WFH equipment allowanceAnnual learning and development allowance to grow your skills and careerOpportunity to work for a globally diverse teamAbout Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform''s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.Apply for Global Head of Enterprise Demand Generation

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max 2MBLinkedIn ProfileWebsite (please include password if necessary)Will you now or in the future require visa sponsorship for employment with Miro? *What is it about Miro that makes you interested in joining the team? * Max 900 characters allowed.Why do you feel you would be well suited for this role? * Max 900 characters allowed.By submitting my application I agree that my data is being stored and processed._JobIDA 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.02. Hiring Manager

The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility and Accountability). This interview usually takes 90-120 minutes.03. Skill Assesment

An interactive presentation to see your skills in action, based around a particular case study or business problem.04. Meet the Team

Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro''s values and culture.Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at ..... full job details .....