Global Head of Enterprise Demand Generation

Global Head of Enterprise Demand Generation

Join to apply for the Global Head of Enterprise Demand Generation role at MiroOverview

The Demand Generation team has the potential to be a key growth driver at Miro. Today, its scope and impact are evolving, with a growing focus on building scalable programs across the full customer journey—from new logo acquisition to expansion within existing accounts and segments. We are investing in leadership, structure, and strategic clarity to take this function to the next level and unlock its full impact on pipeline and revenue generation. Partnering closely with sales, product marketing, marketing operations, and analytics, the team is responsible for defining and delivering integrated campaigns that create and capture demand—converting it into qualified pipeline and revenue.What You’ll Do

Define and lead Miro’s global demand generation strategy across new logo and expansion audiencesBuild and manage a high-performing team and agency partners across campaign execution, ABM, and content syndicationOwn strategy and execution for LinkedIn campaigns, ABM programs, and targeted syndicationCollaborate with Sales to enhance outbound strategy, messaging, and follow-up flowsPartner with performance marketing, lifecycle, and content to align programs and drive pipeline growthImprove MQL/PQL scoring frameworks and qualification models in collaboration with Sales and AnalyticsEstablish integrated funnel reporting and diagnostics to guide investment and improve conversionGuide content and creative efforts in partnership with brand and creative strategy teamsDefine and monitor KPIs across pipeline generation and funnel health, with a focus on scalability and revenue impactWhat You’ll Need

8+ years of experience in demand generation or integrated campaigns, with 3+ years in a leadership roleProven success in driving pipeline and revenue growth in SaaS, ideally in both PLG and sales-assisted environmentsDeep experience in LinkedIn campaign strategy, ABM execution, and partner-led demand programsStrong understanding of lead lifecycle, scoring models, and funnel optimizationExperience managing teams and agencies to execute integrated, data-driven campaignsExcellent cross-functional collaboration skills - particularly with Sales, Product Marketing, and AnalyticsStrategic thinker with a test-and-learn mindset and strong executional disciplineFluent in marketing and sales tech stacks (e.g. Marketo, Salesforce, attribution platforms, intent data tools)What’s In It For You

Competitive equity packageHealth insurance for you and your familyCorporate pension planLunch, snacks, and drinks provided in the officeWellbeing benefit and WFH equipment allowanceAnnual learning and development allowance to grow your skills and careerOpportunity to work for a globally diverse teamAbout Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!Check Out More About Life At MiroYoutube: https://www.youtube.com/@lifeatmiroBlog: https://miro.com/careers/life-at-miro/all/Instagram: https://www.instagram.com/mirohq/At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.Seniority level

DirectorEmployment type

Full-timeJob function

Marketing and SalesIndustries

Software DevelopmentReferrals increase your chances of interviewing at Miro by 2xLocation

London, England, United ..... full job details .....