Global Head of Channel Marketing

Overview

About LedgerWe’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.Ledger is the global platform for digital assets and Web3, with offices in multiple locations and a team of around 600 professionals developing products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets — including Ledger hardware wallets, with more than 7.5 million units sold in 200 countries.Your role

Channel Marketing Expert , you will be responsible for defining, building, and executing Ledger\''s global channel marketing strategy. You\''ll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger\''s brand image and tone of voice are consistently elevated across all touchpoints.

Responsibilities

Strategic Leadership : Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms).

Brand Guardianship : Protect and enhance Ledger\''s brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger\''s tone of voice.

Cross-Functional Collaboration : Serve as the primary marketing contact, fostering strong relationships and alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams.

External Partnerships : Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution.

Campaign Orchestration : Lead the planning and execution of global online and offline campaigns that launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger\''s marketing calendar.

Web3 and NFT Innovation : Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption.

Performance and Optimization : Rigorously analyze campaign performance and ROI, using data-driven insights to continuously optimize strategies and achieve ambitious goals.

Market Intelligence : Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes.

Budget Ownership : Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives.

Operational Excellence with Future Growth : Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows.

What we’re looking for

Previous experience in online and offline brand marketing with retailers within an international environment

Strong influence and collaboration skills, combined with a disruptive mindset

Strong business acumen and a data-driven approach

Excellent organizational ability

Strong appetite for the crypto / Web3 ecosystem

BenefitsAt Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:

Flexible work options -

Our hybrid policy allows employees to work from home up to 3 times per week

Health and Wellness support -

Health and Life Insurance.

Financial growth opportunities -

Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.

Commuter allowance -

Ledger offers a commuter allowance to contribute to your preferred means of transportation.

Learning and Development

- A comprehensive suite of training solutions providing a personalised learning experience for every employee.

For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information.

We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support ..... full job details .....