General Sales Manager

General Sales Manager

Coulsdon, Croydon
-85,000 OTE + Company Car

We are currently recruiting for an experienced and driven General Sales Manager to join a successful franchised car dealership in the Croydon area.

This is an outstanding opportunity for a proven automotive leader to take responsibility for both new and used vehicle sales, lead a high-performing team, and drive exceptional commercial results within a busy dealership.

The Role

As General Sales Manager, you will be responsible for the overall performance of the sales department, leading by example to maximise profitability, customer satisfaction, and team performance.

Working closely with senior management, you will develop and implement strategies to grow the business while ensuring the dealership consistently achieves its sales and financial objectives.

Key Responsibilities

• Lead, motivate, and develop the Sales team across new and used vehicle sales
• Drive performance to achieve vehicle, finance, insurance (F&I), and profitability targets
• Oversee budgeting, forecasting, and sales planning to support business growth
• Manage stock levels and vehicle availability to maximise sales opportunities
• Lead the sales process, ensuring exceptional customer satisfaction at every stage
• Support, coach, and develop the sales team through regular performance management
• Handle complex customer enquiries and escalations professionally
• Ensure full compliance with manufacturer standards and FCA regulations
• Monitor KPIs and implement strategies to drive continuous improvement

About You

• Previous experience as a General Sales Manager or Sales Manager within a franchised automotive dealership
• Premium brand experience would be advantageous
• Proven track record of delivering strong commercial and financial results
• Strong leadership skills with the ability to inspire, coach, and develop high-performing teams
• Commercially minded with excellent stock management and sales planning experience
• Excellent communication, negotiation, and organisational skills
• Customer-focused with a commitment to delivering exceptional service
• Stable career history demonstrating progression and success within automotive retail

What''s on Offer

• Competitive OTE of -85,000
• Company car
• Performance-related bonus scheme
• Comprehensive manufacturer training and leadership development
• Clear career progression opportunities within a successful dealer group
• Life insurance and contributory pension scheme
• Access to an employee rewards and discounts platform

Why Apply?

This is an exceptional opportunity to join a successful dealership in a senior leadership position where you can influence business performance, develop your team, and build a rewarding long-term career with an established automotive retailer.

Candidates must be eligible to work in the UK without restriction.
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Performance Resourcing also recruit for Sales Managers, Aftersales Managers, Transaction Managers, Vehicle Technicians, Service Advisors, Parts Advisors, Sales Executives, and a wide range of automotive management opportunities. Contact us to discuss your next career move.