General Sales Manager

General Sales Manager Reports to: Head of Business / Dealer PrincipalRole Overview The General Sales Manager is responsible for leading and driving the performance of the Sales Department, delivering profitable growth through new and used vehicle sales, finance and insurance penetration, customer satisfaction, and team development. You will set the sales strategy, manage departmental KPIs, and ensure compliance with manufacturer and FCA standards.Key Responsibilities Sales Performance and Strategy Lead, motivate, and manage the New and Used Car Sales teams to exceed volume, margin, and KPI targets Develop and implement sales strategies aligned with manufacturer objectives and dealership goals Maximise profitability through effective stock management, pricing strategies, and deal structure Monitor and analyse sales performance, forecasting accurately and taking corrective action where required Finance, Insurance and Compliance Drive FandI performance, ensuring strong penetration and product compliance Ensure full adherence to FCA regulations, Treating Customers Fairly (TCF), and dealership compliance standards Support and coach Sales Managers and Transaction Managers on compliant deal structuring Team Leadership and Development Recruit, train, and develop high-performing sales teams Conduct regular performance reviews, coaching sessions, and one-to-ones Build a positive, professional sales culture focused on customer experience and results Customer Experience Ensure ..... full job details .....