General Manager (Motorcycles)

Vehicle Sales Manager / General Manager
Salary: -45,000 - -100,000 per annum
Location: Dorset

We are seeking an experienced Vehicle Sales Manager or, for highly experienced candidates, a Selling General Manager to lead a fast-paced, high-volume motorcycle retail operation.

The business represents a range of market-leading motorcycle brands alongside emerging entrants, with both new and used sales contributing to ambitious annual targets. This is a hands-on, demanding role offering an exceptional remuneration package for a high-performing individual.

Key Responsibilities:

• Lead a high-volume motorcycle sales operation, including used all-makes inventory management.

• Deliver annual new vehicle sales targets (circa 450 units) and exceed used vehicle sales targets (600+ units).

• Maximise revenue through upselling parts, accessories, clothing, GAP, and warranty products.

• Implement and embrace effective sales processes and enquiry management technology.

• Develop and maintain a CRM strategy to build a strong community reputation.

• Provide inspiring leadership to create an engaged and motivated team.

• Collaborate with marketing to support events and promotional activities.

Requirements:

• Proven experience in a high-volume motorcycle or automotive retail environment.

• Strong leadership and team management skills.

• Commercially minded with a focus on sales growth, targets, and customer experience.

• Confident with CRM systems and digital sales tools.

Working Hours:

• Typically 40 hours per week, including Saturdays (day off provided during the week).

• Occasional Sunday attendance may be required for special events.

Benefits:

• Competitive salary plus performance-related rewards.

• Use of demonstration vehicles.

• Staff purchase scheme.

• Car benefit scheme and health cash plan.

• Cycle-to-work scheme and staff discounts.

• Employee Assistance Programme and wellbeing perks.

This is an exciting opportunity for a motivated, experienced individual to take ownership of a busy motorcycle sales operation and drive both sales performance and team success.