GAIN Performance - Senior Performance Creative Strategist

Overview

We’re looking for a Senior Creative Strategist to lead performance-driven creative strategy across our paid media client portfolio. In this role, you’ll move beyond surface-level metrics—digging deep into creative performance data (Conversion Rate, Thumbstop Rate, Hold Rate, and more) to uncover actionable insights and drive meaningful creative decisions. You’ll align creative output with business goals, lead clients with confidence, and collaborate across multiple internal teams to ensure creative execution is impactful, scalable, and aligned with platform best practices. This is a leadership-level role where strategic thinking, creative instincts, and sharp analytical skills shape high-performing ads.Key ResponsibilitiesKey Responsibilities

Creative Strategy and Insight LeadershipConduct deep-dive creative analysis using key performance metrics such as Conversion Rate, CTR, Hook Rate, Thumbstop Rate, and Hold Rate to identify patterns and unlock new opportunities.Lead the strategic direction of creative testing, iterations, and messaging across platforms (Meta, TikTok, YouTube, etc.).Stay on top of creative trends and platform shifts—bringing culturally relevant, performance-led insights into the ideation process.Translate insights into high-impact briefs for design, UGC, and editing teams—ensuring clear strategic rationale.Oversee and improve the feedback loop between performance data, creative execution, and future iterations.Creative Testing and OptimizationDesign and oversee a structured creative testing roadmap—ensuring we’re constantly learning, iterating, and evolving based on results.Track and document all creative tests—maintaining clear visibility into what’s been tested, what’s working, and what needs iteration.Be accountable for creating a virtuous cycle between strategy, execution, and data-driven learning, ensuring feedback informs future creative at every stage.Partner with media buyers to align testing priorities with performance goals and spend distribution.Identify creative fatigue early and proactively recommend fresh angles or formats.Cross-Functional and Client LeadershipAct as a strategic partner to clients—leading discussions around creative performance and ensuring our work drives tangible business growth.Confidently lead client calls, creative reviews, and performance debriefs—communicating complex data in a clear, compelling way.Collaborate with multiple internal stakeholders—including Paid Media Managers, Creative Leads, Designers, and Account Managers—to align creative output with broader campaign and client objectives.Balance creative ambition with resource constraints—problem-solving with a solutions-first mindset when faced with production or bandwidth challenges.Creative Production OversightGuide and oversee creative execution from concept through to delivery—working across UGC creators, editors, and designers.Review and QA creative assets to ensure they meet performance goals, adhere to brand standards, and are platform-optimized.Adapt creative strategy for different formats, placements, and audience segments—bringing a channel-native mindset to execution.Qualifications

4+ years in creative strategy or performance-driven content creation, ideally within a paid media or digital marketing environment.Strong grasp of performance metrics beyond the surface level—can translate data into strategic insights and creative direction.Proven ability to lead client conversations, push strategic thinking, and confidently manage multiple senior stakeholders.Comfortable managing cross-functional teams and solving for creative bottlenecks or resource limitations.Deep familiarity with Meta Ads Manager and creative performance analytics.Skilled at writing high-impact creative briefs and guiding execution across design, UGC, and post-production.Platform expertise across Meta, TikTok, YouTube, and emerging ad platforms.Experience managing or working alongside UGC creators and freelance partners is a strong plus.About GAIN

GAIN

is a creative-led, insight-driven company that blends data, tech, and creativity to create meaningful impact, with a workforce of 650 people worldwide.This role will sit within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data-driven campaigns. Whether it’s paid media, SEO, link building or performance-driven creative, we build campaigns that actually perform—driving clicks, visibility, conversions, and real business growth.Benefits

Benefits vary by country, but we strive to provide similar offerings across regions. Our benefits for UK employees include:Private Medical InsuranceBUPA Life AssuranceIncome protectionEmployee Assistance ProgrammeCycle to Work salary sacrifice schemeTech and Wearables salary sacrifice schemeOctopus EV SchemeDiscounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writingThe Application Process

1. 45-minute first interview with a senior team member2. One hour interview with two team members, including a take-home and on-screen taskNote: interviews tend to be friendly and relaxed. We welcome adjustments to support candidates throughout the process.Interview Adjustments: We will do everything possible to create the best experience for candidates; please let us know if we can make any adjustments to help you feel comfortable or confident. The same applies during onboarding for a smooth transition.Equal Opportunity

GAIN is an equal opportunities employer and encourages applications from suitably qualified candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, or pregnancy and maternity.Disclaimer : We never request payments from candidates. If you are contacted by someone claiming to represent our company and asking for money or personal financial details, please report it immediately to dataprotection@thisisgain.com. All genuine communications will come from Home | ..... full job details .....