Freelance Senior Strategy Lead

Senior Strategy Lead - Brand andamp; Comms | Freelance | £880/dayCentral/East London (Hybrid) Inside IR months+Are you a Director-level brand strategist who wants real ownership, not oversight?A global agency needs a hands-on senior strategist to lead a major client account day-to-day. You''ll run strategic projects end-to-end, shape the work, and be the client''s trusted advisor, not just deliver to a brief.It''s a long-term freelance role (12 months minimum) at £880 a day, mostly remote with 1-2 days a week in-house in Central/East London.The roleYou''ll own the strategy on a global brand account. Writing the briefs, leading the teams, turning research into stories that land, and running the room when it matters.Your day-to-day:Write creative and delivery briefs for teams across the UK and LatAmLead strategic projects end to end as Proxy product ownerTurn qual and quant research into personas, models and storytellingShape the brand experience across sub-brands, journeys and channelsDesign and run workshops at executive levelWork across multiple markets, languages and regulationsYou''ll fit if you have:Director-level brand and comms strategy experience, agency sideA CPG or retail background (preferred)A consulting mindsetThe confidence to own senior client relationshipsHappiness working in the tobacco/FMC category - this is the client''s whole business, not a one-offThe details:£880 per day (maximum)Start: Thursday 15th October12 months minimumInside IR35 - umbrella only ..... full job details .....