Field Marketing Specialist (FTC)

Veracode is a global leader in Application Risk Management for the AI era, trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment. As Field Marketing Specialist, EMEA, you will play a hands-on role in executing high-impact marketing programs that drive demand and accelerate pipeline. You’ll support a range of field marketing activities, with a strong emphasis on delivering exceptional in-person and virtual events that engage customers, prospects, and partners. This role is ideal for an early-career marketer who is highly organized, detail-oriented, and eager to learn by doing.

What you will be responsible for

Plan and execute a wide variety of field marketing programs including trade shows, hosted events, webinars, sponsorships, and community initiatives.

Own end-to-end event execution, including logistics, partner collaboration, onsite presence, lead capture, and post-event reporting.

Track and analyse event performance, measuring contribution to pipeline and ROI.

Maintain GTM documentation, calendars, and SharePoint resources to ensure visibility across sales and marketing stakeholders.

Align closely with Business Development Reps (BDRs) to drive attendance, follow-up, and conversion from field programs.

Partner with Sales to deliver customer- and prospect-focused programs that support regional franchise and territory plans.

Collaborate with central marketing teams (campaigns, demand, digital) to localize and activate global programs.

Maintain accurate campaign and contact records in Salesforce (SFDC), supporting data integrity and performance tracking.

Support budget tracking and vendor management for all regional field marketing programs.

Required Skills

2–3 years of B2B marketing experience, ideally in technology or cybersecurity

Experience planning and executing in-person and virtual events

Familiarity with Salesforce and other campaign tracking/reporting tools

Strong organizational skills and attention to detail

Collaborative approach and ability to work cross-functionally with Sales, BDRs, and Marketing teams

A proactive mindset with a willingness to roll up your sleeves and take ownership

What’s in it for you

Medical, Dental, and Vision Coverage to meet all your healthcare needs

Unlimited paid time off and flexible work arrangements to support a healthy work-life balance

Extensive development and training offerings to help you grow with us

An annual contribution of 6% towards your pension

Life assurance, personal accident, and long-term disability insurance

Enhance parental leave initiatives as well as other family friendly benefits

Annual fitness reimbursements and access to apps that support wellbeing

Summer and end of year social events to bring the team together and celebrate our success

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.

Fraudulent Recruitment AlertBe Aware and Stay Informed. At Veracode, we prioritize a secure recruitment process. We never extend job offers without a comprehensive interview process involving our recruitment team and hiring managers. Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware. Recruiting emails from Veracode will always originate from an @veracode.com email address.

If you have any doubts about the authenticity of an email, letter, or telephone communication claiming to be from Veracode, please reach out to us at careers@veracode.com before taking any further action.

Job Details

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Computer and Network Security

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