Field Marketing Manager (German)

About Index Exchange:Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.What’s it like to work at Index?Index is an exciting and fast-paced place to work. You''ll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our

core values

and live them each day. They''re not just buzzwords.We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our

diverse and inclusive culture

celebrates how we can leverage our unique differences to help drive Index forward.We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.Are you ready to join the programmatic evolution?Index Exchange is looking for a

Field Marketing Manager, covering the German market,

to plan and execute a strategy that will make an impact on our rapidly growing regional business. The role will have a primary focus on programmes that will drive brand recognition, positive brand perception, and local customer acquisition, growth, and retention.What We’re Looking For:The Field Marketing Manager spans multiple marketing disciplines in one role, establishing a country-level strategy that spans content development and writing, delivering customer events, sponsorships and thought leadership, digital and social marketing, and working with press and industry partners. Success in this role requires the ability to understand local nuances and market maturity, and adapting our global messages to effectively land in-region. The successful candidate will also need to be able to outline success metrics, have exceptional project management skills, and be comfortable establishing scalable processes to achieve repeated success in the region.As the marketer for the region, the successful candidate will serve as a regional expert, working collaboratively with various stakeholders across teams, and will need to be comfortable from setting up a high-level strategy and executive meetings to bringing this vision to life through strong ownership and execution.Here’s What You’ll be Doing:Extend and localise our global marketing and communications strategy to the

German

market, along with identifying local marketing opportunities to create a holistic strategy and a value proposition that will drive growthWork cross-functionally with the marketing and communications team, product marketing, and regional sales to deliver consistent storytelling of our solutions within

Germany,

including go-to-market plansManage the marketing budget for the region and provide updates on impact in the funnel including ROIManage vendor and industry relationships and ensure best outcomes for Index Exchange across a variety of settingsIdentify localisation opportunities and amplify global content campaigns to fit market needs and expectationsIdentify and secure speaking opportunities at industry events within the region, to either increase, maintain, or solidify awareness for Index ExchangeMaintain and grow media relationships in market to secure strategic coverage on key Index themes.Collaborate with the digital marketing team to produce and track all regional digital outputs including email, social media and website contentMaintain, amplify, and discover new ways to leverage industry membershipsIdentify local stakeholder needs, and relay information to the relevant teamsEnsure regular communication and marketing business reviews to measure the effectiveness of local marketing programmesCollect product and competitive knowledge, communicating all critical points to regional and central teamsDrive content strategy for the

German

marketing programmes to build community engagement and positive brand sentiment among targeted key audiencesHere''s What You Need:Be very organised, detail-oriented, deadline-disciplined and can work autonomouslyCreate innovative marketing and communications programmes that drive impactBe experienced in building and executing go-to-market plans and integrated marketing programmes by country or regionTake a collaborative approach while managing multiple tasks concurrentlyHave excellent written and verbal communication and presentation skillsMake the complex simplein communication and in streamlining or improving processesHave 4-6 years of experience in a marketing position, in a comparable fast-growing companyShow a track record of creating impactful marketing campaigns tied back to ROI metricsBe proficient in digital marketingUnderstand complex buying/selling processesFluent in German, spoken and writtenPossess a professional level of English, spoken and writtenHave a proven ability to work with mediaShow a solid understanding of B2B marketing and how to use various content / tools based on the audience, ranging from in-person events to digital programmesBe a strong project manager with the ability to manage multiple priorities and projects at the same time with excellent attention to detailHave experience with business tools such as Salesforce, Marketo preferredIt is preferred the successful candidate have ad tech or digital advertising experiencePlease note, this role is based in London, but the successful candidate should expect to travel to Germany approximately 4-6 times a year.Why You’ll Love Working Here:Comprehensive health, dental, and vision plans for you and your dependentsPaid time off, health days, and personal obligation days plus flexible work schedulesCompetitive retirement matching plansEquity packagesGenerous parental leave available to birthing, non-birthing, and adoptive parentsAnnual well-being allowance plus fitness discounts and group wellness activitiesEmployee assistance programMental health first aid program that provides an in-the-moment point of contact and reassuranceOne day of volunteer time off per year and a donation-matching programBi-weekly town halls and regular community-led team eventsMultiple resources and programming to support continuous learningA workplace that supports a diverse, equitable, and inclusive environment – learn more hereEqual employment opportunityAt Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.Accessibility for applicants with disabilitiesIndex Exchange welcomes and encourages individuals with disabilities to apply to work with us.If you require an accommodation, pleasesharethe details of your request and any information how we can assist you with thehiring recruiter when they contact you. Index Exchange will make reasonable efforts toensure accommodation requests are metthroughoutthe recruitment process.Index Everywhere, Index AnywhereOur corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may ..... full job details .....