Eyewear Area Sales Representative

Eyewear Sales Representative job, North West Midlands. Zest Optical are seeking a dynamic and driven Eyewear Sales Representative to join a leading optical frame business. This role will cover the North West Midlands region (Staffordshire, Worcestershire, Shropshire and North Wales), focusing on growing and nurturing relationships with eyecare professionals.As an Eyewear Sales Representative, you will be responsible for building exceptional customer relationships, combining account management with new business development. Reporting to the Sales Director, this role is ideal for someone passionate about eyewear and driven to deliver results.Key Responsibilities:Develop and execute a strategic sales plan to expand the customer base and increase market presenceMeet with clients virtually and in person (max 4 visits per year per customer) to understand their needs and provide tailored solutionsDrive profitability through product mix optimization, upselling, and training supportNegotiate sales agreements and bonus structures within agreed limitsAct as a brand ambassador, representing the company at all times and supporting marketing initiativesManage the sales pipeline and assist with month-end and year-end processesRequirements:Previous field sales and/or optical experience (Dispensing Optician or Practice Manager)Strong understanding of the eyewear market and competitor landscapeExcellent organisational and communication skills Highly motivated, target-driven, and commercially ..... full job details .....