Events Marketing Manager

Events Marketing Manager
Location: Birmingham City Centre
Salary: Competitive + excellent benefits

Edwards Employment Solutions is delighted to partner with a leading UK FMCG organisation in the search for a talented Events Marketing Manager.

This is a hands-on, high-impact role for someone who thrives on building brand presence, delivering unforgettable events, and leading field marketing campaigns that convert consumers into loyal customers.
Think part party planner, part data analyst, part team manager — perfect for someone equally comfortable creating buzz and crunching the numbers behind it.

Key Responsibilities

• Plan and deliver large-scale sampling campaigns across the UK — from festivals and pop-ups to retail activations.
   

• Manage field marketing teams, brand ambassadors, and agency partners to deliver seamless and compliant events.
   

• Build and nurture a consumer community through loyalty initiatives, exclusive events and engaging activations.
   

• Partner with influencers and lifestyle brands to drive awareness and advocacy.
   

• Monitor campaign performance, analyse data, and report ROI to drive informed marketing decisions.
   

• Manage budgets and resources effectively while leading a growing team.
   

About You

• Significant experience in B2C marketing or experiential events (FMCG, drinks, lifestyle, or similar).
   

• Confident people manager with proven success in delivering events from concept to execution.
   

• Commercially aware, data-driven and creative.
   

• Comfortable with travel and occasional evening/weekend work.
   

• Full UK driving licence required.
   

What’s on Offer

An opportunity to join a forward-thinking consumer brand making a huge impact in its market. Expect autonomy, creativity and a fast-moving environment where no two days look the same.

Take the next step in your events marketing career.

Apply today or contact the EES Recruitment team on (phone number removed) for a confidential chat.