Event Director

OverviewEvent Director – Flagship B2B Tech Tradeshow/FestivalLondon (Hybrid – 3 days/week)£90,000 + up to 40% bonus + benefits

Own and grow a market-leading tech expo. We are hiring a proven Event Director to take the reins of a high-profile, large-scale tradeshow across sectors such as AI, Cloud, Cyber Security and Telco.

Why this role?

Lead the evolution from “BAU tradeshow” to a best-in-class tech experience that drives measurable value for exhibitors and attendees.

Own the PandL and the growth levers: new sectors, features, revenue streams, audiences, and partnerships.

Shape the end-to-end customer journey, from pre-event matchmaking and on-site activations to post-event conversion to enhance rebook, yield, NPS and audience growth.

What you’ll lead

Commercial and growth ownership:

Set and deliver the value-creation plan; test new revenue/audience initiatives pre-event, iterate on-site, and scale post-event.

Sales leadership:

Day-to-day accountability for sales performance (with a dotted-line team of c.5), pipeline strategy, pricing, yield, and key account development.

Product and experience:

Work hand-in-glove with production to build high-impact features (demo zones, curated meetings, startup programmes, CX touchpoints) that go beyond booth-only.

Cross-functional orchestration:

Partner closely with Marketing, Ops and Content to align proposition, audience strategy, and delivery.

Team leadership:

Direct line management of the Head of Production (with two reports) and senior influence across sales/marketing/ops.

What success looks like in 12 months

Revenue and audience growth above plan, with improved rebook % and average yield.

1–2 new sectors/features launched and monetised.

Measurable uplift in NPS / CSAT and exhibitor ROI.

A clear pathway to scale the proposition across adjacent tech verticals.

You’ll bring

Sales-first Event Director (or senior ED) track record on large-scale tradeshows/exhibitions (not just conferences), ideally in tech-adjacent domains.

Demonstrable PandL ownership (£multi-m) with a history of hitting/exceeding growth targets.

Comfort leading commercial teams and partnering with production/marketing/ops to deliver a cohesive product.

A builder’s mindset: strategic, data-driven, and hands-on, with the credibility to influence senior stakeholders and energise teams.

Passion for client experience, you think like a product owner and a revenue leader in equal measure.

About the organiserAn innovation-led events business delivering content-rich, commercially high-performing tradeshows. Every feature and touchpoint is researched, planned and executed to exceed industry expectations and deliver genuine ROI for exhibitors and attendees.

Apply now:

send your CV to

Sophie@caseltonclark.co.ukIf this isn’t quite you but you know someone perfect, ask about our

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