Emal Marketing Executive

Email Marketing Executive West Sussex Salary: DOEWant to take real ownership of email marketing rather than just hit send?This is a great opportunity to join a growing digital team where you''ll have the freedom to shape campaigns, build customer journeys and use data to directly influence engagement, loyalty and sales.We''re looking for an experienced Email Marketing Executive to join a growing digital and e-commerce team based in Crawley.This is a role for someone who enjoys getting into the detail of customer behaviour, building targeted email campaigns and using data to understand what is working. You''ll take ownership of the email marketing programme, creating campaigns and automated journeys that help drive sales, improve engagement and keep customers coming back.The roleFull-time, 40 hours per weekMonday-FridayBased at the head office in CrawleyPredominantly office-based, with some flexibility for the right experienced candidateStaff discountSupportive team and working environmentOpportunity for the role to grow as the email and CRM strategy develops What you''ll be doingPlanning, building, testing and sending email campaigns through Klaviyo.Creating engaging email content, including copy and visuals.Building and improving automated customer journeys and email flows.Segmenting the customer database based on behaviour, purchasing history and engagement.Using customer data to create more relevant and personalised campaigns.Analysing campaign performance and reporting ..... full job details .....