Email Marketing Specialist

Your new company A renowned arts and cultural organisation is looking for an experienced Email Marketing Specialist to support the delivery of audience-focused email marketing campaigns across a varied programme of events, performances and customer experiences. This is an exciting opportunity to join a highly respected organisation with a passionate audience base and a strong commitment to customer engagement, digital innovation and data-driven marketing. Your new role Reporting into the Senior CRM Manager, you''ll be responsible for planning, building and executing targeted email campaigns designed to drive ticket sales, customer engagement and audience retention. Key responsibilities will include: Building and deploying email campaigns from brief through to execution Managing customer segmentation and audience targeting strategies Developing automated customer journeys and lifecycle communications Working closely with marketing, content and digital teams to deliver effective campaigns Monitoring campaign performance and providing actionable insights Conducting A/B testing to improve engagement and conversion rates Maintaining data quality and ensuring compliance with GDPR best practice Supporting broader CRM and audience engagement initiatives What you''ll need to succeed Proven experience delivering email marketing campaigns within a consumer-facing environment Strong hands-on experience with Tessitura Experience managing customer segmentation and audience targeting ..... full job details .....