Email Marketing Specialist

A growing consumer business with a strong presence in the UK and European market is looking to bring in an Email Marketing Executive to support their retention activity across multiple product lines.
This role sits within a collaborative digital team and will focus on delivering email campaigns from build through to analysis, while working closely with ecommerce, creative and brand teams.

You''ll be responsible for executing email campaigns and supporting ongoing CRM activity, helping to improve customer engagement and retention. There''s a good balance of hands-on delivery and opportunity to contribute ideas around testing and optimisation.

* Building and scheduling email campaigns within an ESP
* Writing and proofreading email content
* Creating and managing customer segments
* Supporting campaign planning and ongoing CRM activity
* Running A/B tests and feeding into optimisation
* Working closely with internal teams on campaign launches
* Reporting on performance and identifying areas to improve
* Supporting wider digital activity when needed

* Some experience in email marketing or CRM
* Good attention to detail and organisation
* Comfortable working across multiple projects
* Strong written communication skills
* Someone proactive who''s keen to learn and develop
* Familiarity with analytics tools (GA4 or similar)
* Experience with basic creative tools is useful

* Experience with platforms like Klaviyo, Mailchimp or similar
* Basic understanding of email performance metrics
* Any HTML knowledge is a bonus

* Hybrid working (3 days in the office)
* Supportive team and opportunity to develop

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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