Email Marketing Executive

Our client, a well-established and growing equipment supplier based in Gatwick, is seeking a strategic and commercially focused Email Marketing Executive to join their marketing team.This is not a purely content-led role - they''re looking for someone who can take ownership of email marketing strategy, drive measurable performance improvements, and directly impact sales growth.The RoleAs an Email Marketing Executive, you will be responsible for developing and delivering a results-driven email marketing strategy aligned with wider business goals Developing and implementing a strategic marketing planBuilding and maintaining HTML email templatesCreating and managing automated email workflows aligned with website and customer portal journeysSegmenting email databases and personalising content for targeted engagementMonitoring, analysing and reporting on campaign performanceUsing data insights to optimise campaigns and improve conversion ratesIdentifying opportunities to increase revenue through improved engagement and automation This role requires someone who can confidently analyse performance metrics and continuously refine campaigns to boost sales and customer retention.The Person Proven strategic email marketing experienceExperience within a B2B or E-commerce environment (preferred but not essential)Experience building HTML email templatesTechnical mindset with the ability to interpret data and implement improvementsConfidence working independently and taking ownership of a ..... full job details .....