Email and SMS Specialist

Email and SMS Specialist ROLE OVERVIEW We are looking for a hands-on Email and SMS Specialist to deliver and optimise email and SMS marketing activity within the Marketing Operations function at K3 Advisory Group. You will manage the build, deployment, and performance optimisation of email and SMS campaigns within Salesforce Marketing Cloud (SFMC), working closely with the Journey and Lifecycle Senior Manager to execute automated and one-to-many communications across K3''s audience. This role requires a strong technical understanding of SFMC, excellent attention to detail, and a data-driven approach to improving open rates, engagement, and conversion performance. KEY RESPONSIBILITIES Leadership and Management • Build, deploy, optimise and maintain email/SMS communications from SFMC • Translating AI-driven segmentation and journey requirements into high-quality, personalised communications Functional Responsibilities • You will own Email Studio, Mobile Studio and Content Builder - the execution layer - building dynamic content, AMPscript, personalisation strings and triggered sends. • You will build and deploy a full range of emails - nurture, sales enablement, event, cross-sell, partner/referral, trigger and operational - owning everything from build and personalisation through to QA sign-off and deployment. • You will manage the SMS programme, delivering triggered messages, event reminders, sales follow-ups, customer updates and appointment reminders, backed by strong ..... full job details .....