E-mail and CRM Manager

Hedonism Wines is an independent luxury fine wine and spirits specialist retailer based in Mayfair, London. We are currently looking for an Email and CRM Manager to join the team.Role objective:

To grow e-mail revenue and LTV through segmentation, automation, and A/B optimisation.This is a great opportunity for an E-mail and CRM Manager with an interest in wine to join a growing department.Key responsibilities of our E-mail and CRM Manager:

Integrate Sales-i / SugarCRM, website (Drupal Commerce) and ESP (Mailchimp /

Klaviyo) in collaboration with the tech team.Build RFM and interest-based segmentation (Sales-i / SugarCRM ? Klaviyo /

Mailchimp).Launch and optimise automated flows: welcome, post-purchase, re-engagement, pre order, and others.Own the e-mail content calendar: topic, offer, audience, send-cap.Manage the A/B testing pipeline (subject, CTA, send-time) - = 2 tests per week; track

and report on CTR / CTO / revenue per e-mail.Monitor deliverability (bounces, abuse, domain reputation); regularly clean the list.Brief the designer, approve creatives, control responsive HTML quality.Maintain KPI dashboard and e-mail PandL; receive performance bonus based on e-mail

revenue uplift.Liaise with buyers to understand the product range, audience and sales analytics for

better segmentation and offers.Oversee landing page production: define structure and brief the creative/dev teams.

What are we looking for in an E-mail and CRM Manager?

24 years in lifecycle or e-commerce marketing.Hands-on experience with Klaviyo or Mailchimp (flows, segments, A/B).Basic HTML for e-mail and understanding of deliverability best practices.English B2+ with strong short-form copywriting skills (wine/spirits background is a plus).

Nice to have:

Basic SQL for segmentation and exports; knowledge of GA4 and Looker Studio.Experience working with premium e-commerce brands.Familiarity with CRM data (Sales-i, SugarCRM or similar).Experience migrating or configuring ESPs (e.g. Mailchimp ? ..... full job details .....