DTC Ecommerce Manager

DTC Ecommerce ManagerLondon | Hybrid Working | PermanentI''m partnering with a high-growth consumer brand to find a hands-on DTC Growth Manager who can turn an underdeveloped E-commerce channel into a meaningful revenue driver.This is an opportunity to join an ambitious, fast-growing business at an exciting stage of its journey. With a strong brand, an established customer base and significant untapped online potential, the business is looking for someone who can build, test and scale its direct-to-consumer operation.The OpportunityThis is a genuine build-from-scratch role. You''ll own the DTC channel end to end, combining growth strategy with hands-on execution across paid acquisition, E-commerce optimisation and customer retention.You''ll have the autonomy to shape the roadmap, manage investment and work closely with brand and operations teams to deliver sustainable, profitable growth.Key ResponsibilitiesPaid acquisition: Plan, launch and optimise campaigns across Meta and Google, managing budgets against CAC, ROAS and revenue targets.DTC growth: Own the E-commerce roadmap, identifying opportunities to improve conversion, average order value and overall channel performance.Shopify andamp; CRO: Manage the onsite customer journey, merchandising, landing pages and structured testing to improve conversion.CRM andamp; retention: Develop email marketing, life cycle automation and segmentation to increase repeat purchase and customer lifetime value.Performance analytics: Own ..... full job details .....