Director of Sales - Tech Events
£60426 - £82008/annum
Location: Berlin (Hybrid - 3 days per week in office)
Relocation & Visa Sponsorship Available
Salary: Competitive + Commission + Equity Potential
Join a mission-led tech company driving European digital sovereignty.
We are working with a purpose-driven technology business with a growing events arm. Their mission is to help build a sovereign, self-sustaining tech ecosystem in Europe - one that brings together leaders across tech, cybersecurity, investment, and government to drive meaningful progress.
Following a highly successful inaugural event with over 1,500 industry leaders, the business is now looking to scale. As part of this growth, they are seeking an experienced Events Sales Director to take ownership of commercial success for their next event in Berlin, and to help lay the foundations for a world-class events team.
The Opportunity
As Events Sales Director, you will be responsible for driving both sponsorship and delegate revenue, using a combination of outbound outreach, strategic partnerships, and deep industry connections.
This is a high-impact role for someone who is commercially driven, comfortable working at a strategic level, but equally happy rolling up their sleeves and executing. You will also play a key role in shaping the longer-term events function as the business scales.
Key Responsibilities
Lead the end-to-end commercial strategy for a large-scale, high-profile tech event
Drive sponsor acquisition and delegate sales through cold outreach, networking, and relationship-building
Leverage your network of contacts across Tech, VC-backed companies, SaaS, and Cyber sectors
Represent the brand at industry and competitor events
Secure and lead 1:1 sales meetings with senior stakeholders
Work collaboratively with internal teams to align messaging, pricing, and timelines
Help define and recruit for a future commercial events team
What We''re Looking For
Proven success in commercial sales for large-scale tech events (1,000+ attendees)
Strong network across technology, SaaS, investment, or cyber sectors
A confident and credible communicator, comfortable operating with senior-level stakeholders
Ability to work both strategically and operationally - you''re not afraid to pick up the phone
Experience driving commercial success via cold calling, LinkedIn outreach, networking, and events
Based in or willing to relocate to Berlin (3 days per week in office required)
We Are Aspire Ltd are a Disability Confident Commited employer
We Are Aspire Ltd are a Disability Confident Commited employer