Director of Sales

Hiring a dynamic commercial leader with a passion for luxury hospitality!!As we continue to grow our presence across the UK and beyond, we’re seeking an exceptional

Director of Sales

to lead the commercial strategy at

Holland House Hotel and Spa – part of the Sunday Hotels collection . Set in the heart of

vibrant Cardiff , this 165-room, 4-star hotel is one of the city’s most iconic luxury destinations, renowned for its

award-winning spa ,

15-metre heated swimming pool ,

modern fitness center , and

extensive conferencing and banqueting spaces . With capacity for

up to 700 guests , it’s a favorite for corporate events, weddings, and high-profile gatherings.Sunday Hotels

is part of the globally recognized

OYO Hotels and Homes

group—a brand backed by visionary investors including

SoftBank, Airbnb, and Microsoft .Your RoleAs our Director of Sales, you’ll be at the helm of strategy and execution across corporate, leisure, MICE, and group segments—crafting partnerships that go beyond bookings and building a high-performing team that thrives on success.Key ResponsibilitiesDrive and deliver robust sales strategies to achieve and exceed revenue targetsLead, inspire, and mentor a results-driven sales team across all segmentsExpand our client base—engaging with corporates, event organisers, luxury travel agents, and moreCollaborate with Revenue, Marketing, and Operations to align strategies and optimise performanceNegotiate and close high-value contracts, ensuring profitability and brand alignmentRepresent the hotel at trade events, expos, and key networking functionsMonitor market trends and competitor activity to stay ahead of the curveReport key insights, forecasts, and KPIs to senior stakeholdersWhat Sets You ApartProven senior-level sales experience in a luxury hotel environmentA track record of smashing revenue targets and building strong client relationshipsStrategic thinker with commercial acumen and adaptabilityOutstanding communication, negotiation, and interpersonal skillsDeep understanding of MICE, group, and leisure marketsProficiency in CRM and sales performance toolsA degree in Hospitality, Business, Marketing, or similar is preferredFull UK Driving LicenceOur Commitment to YouCompetitive salary with

Annual Performance BonusClear path for

career progression

within a global hotel brandA collaborative, inclusive culture built on respect, integrity, and excellenceOpportunity to be part of a transformative brand in luxury ..... full job details .....