Director of Brand and Audiences

The Royal Academy of Arts (RA) is one of the UK''s most significant and distinctive cultural institutions. Founded in 1768 by a group of artists and architects with the support of King George III, it was established to promote the creation, enjoyment, and appreciation of the visual arts through exhibitions, education, and debate. For over 250 years, the RA has remained true to that purpose, while continually evolving to meet the needs of artists, students, and the public. This is a newly shaped role on the senior leadership team, reporting into Simon Wallis, our recently appointed Chief Executive. Together, you will make the RA a compelling and inspiring social hub in the heart of Mayfair that uses the entirety of the RA''s superb estate in inventive artistic and commercially successful ways. The Director of Brand and Audiences will play a central role in this mission. You will be responsible for shaping and delivering a comprehensive brand strategy that informs everything the RA does, from exhibitions and education to new commercial and digital initiatives. This role will also oversee audience development, marketing, communications, and membership programmes, ensuring that we grow and diversify our audiences while maintaining the integrity and strength of our brand. We are looking for a proven leader with strategic vision, creativity, and data-driven insights, someone who can translate complex organisational goals into inspiring and clearly measurable initiatives. The ideal ..... full job details .....