Director of Audiences

About the role The Director of Audiences role is a new role at Freelands Foundation, and the successful candidate will be first in post. They will be joining us at a time of growth and opportunity, as we start planning for a major building refurbishment to re-open as a "centre for visual art education" with the needs of our audiences embedded into our plans and designs. All this while still delivering programmes and awarding grants that create positive change across our sector, including our flagship £1.5m Freelands Awards and our expanding Freelands Studio Fellowships with UK universities. We are really excited to have created this role to bring in significant Audiences expertise, to build on the great work we have been doing so far in digital, marketing and communications and lead a change from providing a service function into an audience-led, purpose-driven department. As the first in post, our new Director of Audiences role will be instrumental in bringing in new skills and expertise, and ensuring that our mission to champion art education reaches, engages and influences diverse audiences from artists and educators, to policy and decision makers, and the wider public. The Director of Audiences will lead on developing a cohesive and effective audiences strategy, using all the tools available to ensure our audiences are identified and served in ways that meet our strategic objectives and align with our values. They will bring expert knowledge of current communications, ..... full job details .....