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HinesGet AI-powered advice on this job and more exclusive features.When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s World’s Most Innovative Companies list and recognition as one of U.S. News and World Report’s Best Companies to Work For in 2024. Discover opportunities to grow and make your mark at Hines.Responsibilities
The Director, Global Content will lead the global content strategy, ideation, and execution across platforms and initiatives. This role will oversee the creation of thought leadership content and the development of content related to Investment Management (IM), Real Estate, and Corporate Themes such as our operating platform, legacy, and sustainability. The Director will collaborate with internal teams to shape content ideas, lead writing and review processes, and manage relationships with Hines Research. The role also involves overseeing a team of agencies and freelance writers and ensuring the content calendar aligns with the company’s goals. Additionally, this role will lead initiatives such as podcasts, research papers, and executive content, ensuring consistency across all content touchpoints, including social and ad copy.Content Leadership and Ideation
Lead global thought leadership ideation and creation, ensuring content aligns with corporate values and strategic goals, including Investment Management, Real Estate, and Corporate Themes such as our operating platform, legacy, and sustainability.Collaborate with Senior Director, Integrated Communications on content ideas, helping to shape and refine global messaging, and lead the content creation process.Manage the relationship with Hines Research, ensuring that content creation is informed by insights and data, and collaborate with Research to produce impactful thought leadership papers and reports.Lead a team of writers, ensuring high-quality content creation, editing, and alignment with brand standards and strategic messaging.Lead new content initiatives, such as the development of podcasts or other innovative content formats, ensuring successful planning, execution, and promotion.Content Development and Review
Develop high-impact research papers, executive content, and other key thought leadership pieces that position the company as a leader in its industry, including Hinesight and Perspectives mini-brands.Review and refine social media copy as needed, ensuring messaging is compelling, on-brand, and impactful across all platforms.Review web and ad copy to ensure consistency with broader messaging strategies and effective communication with target audiences.Oversee the development of podcast content, ensuring topics align with global strategy and resonate with key audiences.Lead and manage the writing team, including freelancers, agencies, and full-time employees, ensuring effective content production workflows and alignment with MarComm goals.Collaborate with internal teams to obtain content and ensure needs are understood and met, aligning content with broader business objectives.Work closely with the Integrated Communications team to ensure all content efforts are integrated with broader communication strategies.Performance Measurement and Reporting
Work with the Digital team to track the performance and engagement of content efforts, ensuring the strategy drives results and meets business objectives.Provide regular reports on content effectiveness and strategic insights to senior leadership.Optimize content strategies based on performance metrics, trends, and feedback to ensure continual improvement and alignment with business needs.Qualifications
Minimum requirements include:10+ years of experience in content strategy, content creation, and leadership, with a focus on thought leadership, digital content, and cross-functional collaboration.Proven experience in leading global content initiatives, including content for Real Estate Investment Management firms.Strong background in managing a team of agencies, full-time employees, and freelance writers, overseeing content for digital and traditional media channels.Excellent writing, editing, and storytelling skills, with the ability to translate complex topics into clear, engaging content for diverse audiences.Experience in content calendar management, ensuring alignment with broader strategic and business objectives.Strong understanding of research-based content, ensuring data and insights inform content development.Proven track record in managing multimedia content initiatives from ideation to execution.Experience with social media content and crafting ad copy that resonates with audiences.Experience working with senior executives to create high-impact thought leadership content that positions them as leaders in their fields.Comfort adapting to new platforms and technologies quickly, applying them to optimize content creation, research, and client engagement.Familiarity with AI productivity tools (Jasper AI or similar) and a curiosity to experiment with emerging technologies is a plus.At Hines, we strive for excellence as a leading global real estate investment manager. Our diverse portfolio spans assets across property types and is designed to enhance value, connection, and inspiration. We prioritize investing in our people, offering comprehensive training, competitive compensation, and robust benefits to foster an inclusive environment where everyone can thrive.Hines is proud to be named to Fast Company’s World’s Most Innovative Companies for 2024. No calls or emails from third parties at this time, please.We are an equal opportunity employer and support workforce ..... full job details .....
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