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Permanent

Direct Marketing Manager - Acquisition

London
money-bag 10000-500000 Annual
Posted 3 days ago

Our client, an international charity, is currently seeking a Direct Marketing Manager of Acquisition to join their fundraising department. Working closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing in appeals. During an appeal, the post holder will work with key suppliers and agencies to implement the offline marketing campaign (e.g. press, outdoor, DRTV and direct mail). Responsibilities include: Develop and implement the direct marketing strategy, ensuring that past learnings are built upon, and new ideas are tested. Develop and implement a next appeal plan for each area of direct marketing activity. During each appeal, implement the programme of direct marketing to include press, outdoor, DRTV as well as direct mail, email and SMS activities, ensuring relevant tests are included, income is maximised, and costs are controlled. Develop excellent and productive working relationships with suppliers including creative agencies, media agencies, SMS and email suppliers, and the print/mailing house. About you: Strong direct marketing experience with a focus on high volume donor acquisition. A proven track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income. Excellent communication skills both written and spoken, with the ability to write compelling and emotive fundraising copy. Significant technical marketing expertise across a range of direct marketing ..... full job details .....

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