Direct Channel Marketing Manager

Key Partnerships is part of the Key Group, one of the UK''s leading financial services groups supporting customers in and approaching retirement. We work with intermediaries to provide specialist equity release expertise and whole-of-market access.We''re looking for a Direct Channel Marketing Manager to join our Direct Channel Marketing team, with a primary focus on driving volumes for Key Advice, while supporting Key Partnerships activity where required.The RoleThis is a hands-on, standalone role responsible for translating business objectives into high-performing email and direct marketing campaigns. You''ll work closely with stakeholders across Advice, Partnerships and the outbound customer teams to deliver integrated campaigns that achieve monthly volume targets.You''ll own campaigns end-to-end - from planning and build through to delivery, optimisation and reporting - using Dotdigital and MSD365.Key ResponsibilitiesPlan, build and deliver email, SMS and direct mail campaigns, including automated, trigger-based and lead-nurture journeysTranslate commercial targets into effective campaign structures and customer journeysManage campaign setup and delivery in Dotdigital and MSD365Work closely with outbound teams to align marketing activity with contact strategiesOptimise performance through testing, analysis and continuous improvementDevelop and optimise landing pages to support campaign activityTrack and report on campaign performance, using insight to drive decisions and ..... full job details .....