Digital Product Insight Analyst (Web and SEO Experience)

An excellent opportunity has arisen for a Digital Products Insight Analyst to join a well established not for profit organisation, based in central London, on a permanent basis. This is a hybrid position whereby you will need to be on site 2 days a week. The opportunity would ideally suit someone who has 1-3 years experience within web analytics and SEO who are looking to expand on their knowledge and take ownership of digital measurement and play a key role in developing our clients analytics capability. You''ll work across a range of digital initiatives, including website enhancements, marketing activity and seasonal campaigns, analysing user journeys and conversion performance to help optimise the overall digital experience. As the primary point of contact for web analytics configuration, you''ll own the implementation and integrity of tracking across digital journeys. Strong hands on experience with GA4 (Google Analytics 4) inclusive of tracking implementation, and Google tag manager is essential as you will be responsible for configuring tracking and ensuring data accuracy from the outset. Responsibilities will include, although not limited to; Maintaining dashboards, monitor website performance, investigate trends and changes. Translating data into clear, actionable insights that support decision-making across the organisation. Strong stakeholder management skills are essential, with the confidence to challenge external agencies where appropriate and working closely ..... full job details .....