Digital Producer / Project Manager (TikTok Shop)

Overview

Somerce Manchester, England, United KingdomRole

TikTok Video Producer / Project Manager4 days ago Be among the first 25 applicantsThis range is provided by Somerce. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range

About SomerceSomerce is a leading TikTok Shop agency helping brands grow through live shopping, content creation, and social commerce. We partner with some of the UK''s most exciting brands to deliver world-class TikTok Live campaigns that drive revenue and brand engagement.We''re now looking for a

Live Manager

to take ownership of our live commerce operations. This is a client-facing role where you''ll plan, deliver, and optimise TikTok Live campaigns — ensuring our clients achieve measurable success on the platform.Key Responsibilities

TikTok Product and Industry KnowledgeBecome an expert in TikTok Live features, best practices, and emerging tools.Stay on top of competitor activity and industry trends to shape internal strategies.Client and Business UnderstandingUnderstand client goals, tone of voice, and audiences to tailor live experiences that drive engagement and GMV.Adapt live content strategies to align with each client''s commercial objectives.Client Relationship ManagementAct as the primary point of contact for all live commerce activity.Build trust and foster strong relationships with clients and live partners.Campaign ManagementPlan and execute live campaign timelines including host sourcing, booking, briefing, script guidance, and coordination with other campaign touchpoints.Align live activity with wider campaign plans such as paid media and affiliate marketing.Execute TikTok trends and challenges in line with campaign objectives.Reporting and AnalysisTrack and analyse live performance metrics (GMV, conversions, viewership, engagement).Deliver clear insights and recommendations for optimisation.Provide regular reporting to clients and internal teams.Team CollaborationWork closely with Paid Media, Account Managers, Content, and Somerce Studios teams to ensure aligned delivery.Strategic PlanningBuild and implement live strategies (daily and showcase events) focused on revenue growth and audience engagement.Client CommunicationLead all live-related communication, including planning calls, post-live reviews, and partner coordination.Business DevelopmentIdentify new live commerce opportunities, from pilot showcases to new formats and strategic partnerships.Budget and Financial ManagementMonitor live performance against targets.Ensure GMV goals are achieved through effective planning and execution.Leadership and MentorshipSupport and mentor junior team members or freelancers working on live commerce.Provide guidance to presenters and internal contributors.InitiativeTake ownership of the live commerce arm of the business.Proactively innovate, test new formats, and resolve challenges quickly.Requirements

Proven experience running or managing live commerce or social video campaigns (TikTok preferred).Strong client management skills with the ability to build long-term relationships.Excellent project management, organisation, and communication skills.Data-driven mindset with the ability to interpret analytics and optimise accordingly.A creative eye for engaging content and understanding of TikTok culture.Experience mentoring or managing teams is a plus.Benefits

Work with some of the UK''s fastest-growing brands on TikTok Shop.Be part of a high-growth agency shaping the future of live commerce.Collaborative team culture with opportunities to innovate.Competitive salary and benefits packageSeniority level

AssociateEmployment type

Full-timeJob function

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Manchester, England, United Kingdom 5 days ..... full job details .....