https://jobs.co.uk/job/digital-pr-lead-randstad-delivery-gbs--97ea9d5e-4d80-4642-9438-d53d2ff742af RSS feed for Digital PR Lead at Randstad Delivery (GBS). en-gb Sun, 24 May 2026 16:35:14 GMT https://jobs.co.uk/job/digital-pr-lead-randstad-delivery-gbs--97ea9d5e-4d80-4642-9438-d53d2ff742af https://jobs.co.uk/job/digital-pr-lead-randstad-delivery-gbs--97ea9d5e-4d80-4642-9438-d53d2ff742af Thu, 21 May 2026 11:52:36 GMT Location: London | Salary: 65000.00-65000.00 Annual | Type: Contract | Digital PR Lead (EMEA) - AdidasLocation: London (Hybrid - 3 days per week) Duration: Until end of calendar year Reporting: EU PR Director (based in Germany)Role Purpose and Overall RelevanceAs consumer discovery rapidly shifts toward AI-driven search experiences (LLMs such as ChatGPT, Gemini, Perplexity, and Claude), the way Adidas appears in earned/third-party sources is increasingly shaping brand preference and product consideration.This role develops and implements a Europe-wide Digital PR approach that improves Adidas''s Generative Engine Optimisation (GEO) performance through earned and supported owned media, as well as maintaining and growing SEO visibility through local PR efforts. The role bridges a capability gap created by reduced local PR capacity in markets and ensures that Adidas product and brand information is surfaced accurately and prominently in AI-driven results and more traditional publishers.Top Day-to-Day TasksStrategic Prioritisation: Working with the SEO team on Adidas calendar priorities.Market Support: Maintaining up-to-date publisher lists per market and category for Adidas market teams.Link Building: Finding linking opportunities within BAU PR.Stakeholde... Contract