Digital Marketing Specialist (SEO and PPC)

Digital Marketing Specialist (SEO and PPC) Salary: 45,000 - 55,000 (DOE) Location: Stevenage (Office Based)Company Overview Join a dynamic, family-owned entrepreneurial group with 37 years of stability, strong community engagement, and a culture built on honesty, trust, and teamwork. This role offers genuine career progression and the chance to make a measurable commercial impact.The Role We''re seeking a commercially minded Digital Marketing Specialist to lead SEO and Paid Search across multiple brands. You''ll turn insights into action, optimise search performance, and collaborate with Web Development, Sales, Content, and leadership teams. This role offers ownership of Group-level digital marketing strategy and execution.Key ResponsibilitiesStrategy and Execution: Develop and maintain SEO roadmap; translate performance into commercial outcomes; share best practices.Technical SEO: Audit sites, resolve crawl/indexing issues, optimise site architecture, speed, mobile usability, and structured data.On-Page and Content Optimisation: Keyword research, meta data, headings, internal linking, AI-assisted content workflows.Off-Page SEO: Ethical link-building, digital PR, backlink campaigns to strengthen domain authority.Paid Search (Google Ads): Manage accounts, optimise campaigns, ad copy, budgets, ROI, and identify growth opportunities.Analytics and Reporting: Track rankings, traffic, engagement, conversions; provide actionable insights.Collaboration: Align SEO/Paid strategies ..... full job details .....