Digital Marketing Specialist

Digital Marketing LeadSalary: Up to 60k Location: Bedford (Hybrid/Remote) About the RoleMy client, a national financial company, is expanding its digital marketing capability and organic presence across the UK. They''re seeking a hands-on SEO and Digital Marketing Lead to take full ownership of SEO, Local SEO, and PPC campaigns, as well as AI-driven content strategies using tools like Atlas or Meta.This role is ideal for a results-driven marketer who enjoys technical SEO, paid search, WordPress management, and AI content optimisation, and wants to shape a national digital footprint. Key ResponsibilitiesDevelop and implement a comprehensive SEO strategy to drive high-quality organic trafficTake ownership of WordPress websites - including site structure, templates, plugins, SEO health, and performancePlan and execute Local SEO initiatives across multiple regions and service areasManage PPC campaigns to support lead generation and marketing objectivesUse AI tools (Atlas, Meta, or similar) to generate, optimise, and scale content across landing pages and blogsMonitor and report on performance using GA4, Google Search Console, Looker Studio, GTM, and other analytics toolsConduct competitor analysis, content optimisation, and link-building strategies to improve visibilityCollaborate with internal teams to ensure all digital marketing efforts align with strategy and business goals About You5+ years of hands-on experience in SEO, WordPress, Local SEO, and PPCProven ability to manage ..... full job details .....