Digital Marketing Specialist

Job title: Digital Marketing Specialist (DMS)

Salary: Up to -50,000p/a DOE

Hours: Monday - Friday 9:00 am - 5:00 pm

Location: Fully remote

Role Overview

HRGO Recruitment are currently seeking an experienced, data-driven Digital Marketing Specialist to lead integrated marketing campaigns that drive brand awareness, customer acquisition, and measurable business growth.

This role combines performance marketing expertise with AI-powered content creation and automation to maximise campaign impact and efficiency.

Key Responsibilities

• Plan, execute, and optimise multi-channel marketing campaigns
• Own paid digital channels (Google Ads, PPC, paid social) and manage full campaign lifecycle
• Set KPIs, monitor performance, and optimise for ROI
• Manage budgets and forecasting
• Use data to inform segmentation, targeting, and messaging strategies
• Maintain brand consistency across all communications
• Support PR and customer journey initiatives
• Leverage AI tools to create and optimise content (blogs, emails, ads, landing pages, social media)
• Develop effective prompts and refine AI-generated content to align with brand voice
• Implement automation and AI solutions to improve efficiency
• Collaborate cross-functionally and mentor a Campaign Executive

Skills & Experience

• Proven experience in campaign or demand generation marketing (SaaS, tech, or B2B preferred)
• Strong Google Ads and analytics expertise
• Experience with marketing automation and CRM platforms (e.g., Pardot, Salesforce)
• Hands-on experience using AI content tools
• Strong analytical, copywriting, and project management skills
• Commercially minded with experience managing budgets and KPIs
• Have your own equipment

If you are interested in this role, please contact Mia at (phone number removed) or email (url removed)