Permanent
Digital Marketing Officer - Paid Media
City of London

Posted Yesterday
This role leads the creation and delivery of digital campaigns and social media strategies to grow engagement, drive action, and expand the supporter base for a national charitable organisation.
Client Details
Renowned charity
Description
- Develop and execute digital strategies across paid and owned channels to attract new supporters, donors, and volunteers.
- Design retention-focused campaigns to deepen engagement and maintain long-term supporter relationships.
- Manage and grow social media presence through impactful content that raises awareness and drives action.
- Plan and deliver targeted email campaigns using segmentation, automation, and performance testing.
- Use audience insights to tailor messaging and ensure relevance across digital touchpoints.
- Run paid media campaigns to expand reach, boost visibility, and drive conversions.
- Collaborate across teams to align digital acquisition with wider organisational goals.
- Monitor and analyse campaign performance to continuously refine and optimise digital efforts.
Profile
- Demonstrates strong knowledge of digital marketing across email, paid media, and social platforms, with hands-on experience in campaign delivery and optimisation.
- Skilled in using analytics tools and performance dashboards to track, evaluate, and improve digital engagement strategies.
- Proficient in Microsoft Office and collaborative tools, with excellent organisational and project management capabilities.
- Experienced in managing social media channels to grow online communities and drive meaningful interactions.
- Able to create compelling, audience-focused content tailored to different digital channels and campaign goals.
- Comfortable working cross-functionally to align digital efforts with broader organisational objectives and transformation initiatives.
- Brings a proactive, solutions-focused mindset with the ability to adapt quickly in fast-paced environments.
- Understands the importance of data integrity, user experience, and inclusive outreach in digital communications.
Job Offer
-35,000
Hybrid - London Based
26 days of annual leave + bank holidays
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