Digital Marketing Officer

Digital Marketing Officer - Paid SearchLocation: Wakefield (hybrid working may be available) Salary: 32,000 to 33,500 Contract Type: Permanent Hours: 37 hours per weekRole OverviewAn exciting opportunity has arisen for a results-driven Digital Marketing Officer specialising in Paid Search to join a forward-thinking organisation. This role focuses on planning, delivering and optimising paid search campaigns to increase visibility, drive traffic and achieve conversion goals. You will play a key role in managing PPC campaigns, analysing performance data and ensuring activity aligns with wider marketing and organisational objectives.Key ResponsibilitiesPlan, deliver and manage paid search (PPC) campaigns across platforms such as Google Ads and Microsoft AdvertisingUndertake keyword research, competitor analysis and audience targeting to maximise campaign effectivenessMonitor, analyse and report on campaign performance using analytics tools (e.g. Google Analytics)Optimise campaigns through A/B testing, bid adjustments and continuous performance improvementsManage budgets effectively to ensure maximum return on investment (ROI)Collaborate with internal teams to align paid search activity with wider marketing campaigns and objectivesProduce regular performance reports with insights and recommendationsKeep up to date with industry trends, platform updates and best practice in paid mediaPerson SpecificationEssential:Experience managing paid search campaigns (PPC)Strong analytical ..... full job details .....