Digital Marketing Manager

A well-established and growth-focused B2B organisation is seeking a commercially minded Digital Marketing Manager to take complete responsibility for its digital marketing strategy and performance.This is a pivotal leadership role with full accountability for the organisation''s online presence, search visibility and digital demand generation. You will shape and optimise the digital journey from first interaction through to customer engagement, ensuring online activity supports and strengthens relationships across all routes to market.Working closely with senior leadership, sales, product and brand marketing teams, you will translate commercial objectives into a clear and effective digital strategy. Your focus will be on increasing organic reach, strengthening search performance and ensuring digital platforms provide an intuitive, conversion-led user experience.You will oversee the development and continuous improvement of the company''s websites and digital platforms, ensuring customers can easily discover products, access information and move seamlessly toward purchase through approved stockists and partners. A key element of the role will involve analysing digital performance data, identifying opportunities for growth, and clearly demonstrating the commercial impact of digital activity.Due to the location of the Cambridgeshire based office, this role is commutable from Cambridge, Ely, Bury St Edmunds, Newmarket, Downham Market, Chatteris, Huntingdon, St Neots and March. ..... full job details .....