Digital Marketing Manager

Field Based£36,000.00 per annum, car/car allowance, plus 33 days holiday (including bank holidays), pension, life assurance, employee assistance programme, wellbeing support, and flexible benefits including cycle to work schemeAbout the RoleAs the Digital Marketing Manager, you will own and drive Unipart''s digital footprint, spearheading high-impact initiatives to drive customer acquisition. You will leverage your expertise in SEO, AI search optimisation (AIO), and paid media to support our growth objectives while enhancing our brand equity and user experience.As part of your key responsibilities you''ll:• Own and drive digital marketing strategies across our digital footprint to support growth objectives and marketing campaigns.• Drive semantic SEO and Topic Authority strategies to succeed in AI-driven search (SGE/AIO) environments.• Implement UX and SEO recommendations across our websites using WordPress, working closely with the Development Team.• Collaborate with the Commercial Effectiveness Manager to identify opportunities across the HubSpot/Website interface to improve customer experience and conversion.• Utilise Data Studio and GA4 to visualise campaign ROI, track key metrics, and translate complex data into actionable business stories.• Support the implementation of targeted PPC and paid social ads, ensuring maximum effectiveness in lead generation.• Provide insight and support in establishing and maintaining the new intranet platform as part of the implementation ..... full job details .....