Digital Marketing Manager / Product Manager

We are looking to recruit an experienced Digital Marketing Manager / Product Manager. You will need to be someone who has experience of leading on the adoption of digital marketing campaigns and digital channels as part of an integrated product marketing strategy in a services business. As an organisation with B2B and B2C business channels, ideally you will have B2B and B2C campaign and Product Management experience. You will take the lead in developing digital marketing strategies and campaigns that are designed to promote the Product Management activities generating real traffic and measurable business benefit. You will be involved in packaging services to create products that address market need. You will be a key contributor to the go to market strategy and creating clear value propositions and messaging that will differentiate and generate engagement. If successful you will be working closely with sales and the wider organisation. This is a role for a pragmatist who thrives in role were you are at the core of business engagement and working closely with the sales teams to generate value and leads from your digital marketing activities. You will be someone who has a data driven mindset enabling you to track and communicate the effectiveness of initiatives. You will be capable of using both company performance and wider market data to inform an evidence based approach that generates real value. This is an opportunity to join an organisation that has an excellent market ..... full job details .....