Digital Marketing Manager

The Opportunity:Nigel Wright Group is supporting a well-established, UK-based financial services organisation operating within a regulated and complex environment. The business has a strong market presence and is undergoing a significant digital and marketing transformation, with clear investment and senior leadership backing.As part of this transformation, the organisation is looking to appoint a Digital Marketing Manager to take ownership of digital acquisition and performance marketing activity across both paid and organic channels.This is a newly created role, focused on building in-house capability, reducing reliance on agencies, and driving measurable growth through a more data-led and commercially aligned marketing approach. You will play a key role in connecting digital marketing activity to revenue outcomes, developing scalable acquisition strategies, and embedding a test-and-learn, performance-driven culture.The role will suit someone with a strong blend of hands-on channel expertise, commercial awareness, and analytical capability, who is motivated by the opportunity to shape and scale digital marketing within a growing business.Role Profile:Own and deliver the digital marketing strategy across SEO, generative search, paid search and paid socialDefine and execute an integrated acquisition roadmap aligned to commercial growth objectivesPlan, manage and optimise paid media campaigns to drive efficient lead generation and conversionLead SEO and emerging AI search ..... full job details .....