The Digital Marketing Manager will lead and execute marketing strategies to enhance brand visibility, drive customer engagement, and increase revenue for a retail-focused organisation. This is an exciting opportunity to make a tangible impact by managing digital campaigns and overseeing the marketing function.Client DetailsThis retail business is a well-established, medium-sized organisation with a strong presence in its sector. Known for its innovative products and commitment to quality, this company offers an engaging environment within the marketing and agency department.DescriptionKey responsibilities of the Digital Marketing Manager:Lead the development and execution of a comprehensive digital marketing strategy focused on performance, lead generation and nurturing, and B2B customer acquisition, with scalable support for future B2C initiatives.Oversee eCommerce strategy and execution across Shopify and Magento, including UX enhancements, CRO, site architecture, and digital merchandising.Maximise the use of Salesforce for segmentation, campaign automation, lead management, and performance analytics.Align digital marketing initiatives with commercial objectives through impactful, multi-channel campaigns.Plan, manage, and optimise integrated marketing campaigns across Google Ads, paid social, SEO (SEMrush), email (Salesforce Marketing Cloud), and retargeting platforms.Own the full campaign lifecycle-from concept and execution to analysis and optimisation.Oversee the ..... full job details .....