Digital Marketing Manager

Here''s your chance to join a premier professional services firm in Liverpool, regularly voted in the top places to work in the UK, as Digital Marketing Manager.In this hybrid role, you will lead day-to-day digital operations while driving key strategic enhancements; particularly around automation, email marketing, plus developing both topical and evergreen content.Joining a collaborative team, you will manage a Social Media Executive, so you must have some experience coaching and mentoring others and/or leading a small team.What you''ll be doing:Build templates and continuously improve preference-based automated newsletters.Collaborate with content and web teams to design and optimise evergreen content backed by search insights.Partner with internal designers to create engaging video/audio assets and work on client acquisition strategies.Monitor performance using Google Analytics, to provide actionable optimisation insights.Ensure all multi-channel outputs meet GDPR requirements, digital accessibility standards, and brand guidelines.What you need to bring:Strong hands-on experience with email/events marketing platforms and CRM systems.Highly proficient in Google Analytics and Google Search Console to inspire new content.A proven track record in executing multi-channel functions across SEO, email workflows, and social media.Practical line management experience coupled with strong stakeholder management skills.Ideally a CIM or IDM qualification (or currently working towards ..... full job details .....