Digital Marketing Manager

Digital Marketing ManagerAbout usExam Papers Plus is one of the UK''s best known names in 11+ and high-stakes exam preparation, trusted by over 100,000 families. Alongside Exam Papers Plus and Pretest Plus, we recently launched Exam Beacon, a learning platform that adapts to each child''s learning profile.About the roleYou will run our digital marketing across all three brands, hands on: lifecycle email, CRM, tracking and reporting, creative, SEO and Meta. Paid search is run by an agency partner, and we plan to bring in an agency for brand identity and messaging. You manage both relationships, briefing them and holding them to account. Everything else you own and do yourself.We want someone who works AI first, using tools like Claude and n8n to analyse performance, draft copy and automate the routine work, so your time goes on decisions and campaigns rather than admin.You report to the Head of Operations. We are a small team, and the right person spots what needs doing and gets on with it.We work in Google Ads, Microsoft Advertising, Meta, Customer(dot)io, Attio, GA4, Search Console, n8n, Claude and Outline. You should know most of these or close equivalents.What you''ll be responsible for:Email: Lifecycle and campaign email across three brands (welcome, trial, winback, and seasonal pushes around the 11+ cycle), with segmentation and automated journeys in Customer(dot)io.CRM: Owning Attio, keeping the data clean and making sure it works with Customer(dot)io.Paid search: ..... full job details .....